Five Key Considerations Before Purchasing a Prom Dress Online
Embarking on your prom dress shopping journey for the once-in-a-lifetime event. Finding the perfect dress is a crucial part of the prom experience.
Whether you’re drawn to sparkling sequins, elegant silhouettes, or bold, eye-catching colours, the convenience of online shopping can be tempting, but it also comes with potential pitfalls.
Purchasing a prom dress online involves more than just selecting “Add to Cart”. Before completing your purchase, it’s essential to understand the RISKS and take precautions to avoid online prom dress disasters.
Here are 5 crucial things you MUST know before buying a prom dress online:
Sizing and Measurements: Don’t Guess, Measure!
Online sizing charts can be deceiving. Don’t rely on your usual clothing size. Instead:
- Take accurate measurements: Use a soft measuring tape to measure your bust, waist, hips, and length. Compare these measurements to the website’s specific size chart.
- Check the brand’s size chart: Sizing varies between brands, so always refer to the specific chart provided by the seller.
- Read reviews: Pay attention to reviews that mention sizing issues. If multiple reviewers say a dress runs small or large, take that into consideration.
- Consider a size up: If you’re between sizes, it’s often better to order a size up and have it altered. (What To Do If My Prom Dress Is Too Big for Me?)
- Choose perfect made-to-measure prom dresses for better fitting. Custom sizing is an option that numerous online shops offer, indicating that the clothing will be tailored to your exact measurements. This is an excellent option to avoid expensive adjustments later.

Fabric and Quality: Pictures Can Be Deceiving
Online photos can be heavily edited, making it difficult to judge the fabric and quality of a dress.
- Look for detailed descriptions: Pay attention to the fabric type, weight, and any special features.
- Check for customer photos: Some websites allow customers to upload photos of themselves wearing the dress. These can give you a more realistic idea of the dress’s appearance.
- Be wary of extremely low prices: If a deal seems too good to be true, it probably is. Extremely low prices often indicate poor quality materials and workmanship. Verify whether the garment is lined. Some less expensive gowns are composed of flimsy, translucent fabric.
- Check for return policies regarding quality: Make sure that if the item comes and is not what you expected, that you can return it.

Shipping and Delivery: Plan Ahead!
Shipping delays can turn your dream dress into a nightmare. Place your order early to prevent last-minute anxiety. Order your dress at least one or two months before prom, just to be cautious. This allows you enough time to get the dress, test it on, and modify it as needed.
- Check the estimated delivery date: Ensure the dress will arrive well before your prom date. Factor in potential delays. If a dress is coming from abroad, it may take weeks for it to arrive.
- Track your package: Use the tracking number provided by the seller to monitor your package’s progress.
- Consider expedited shipping: If you’re ordering close to your prom date, consider paying for expedited shipping.
- Know the return policy: Understand the return policy in case the dress arrives late or doesn’t fit.
Return Policies and Customer Service: Read the Fine Print
A clear and fair return policy is essential for peace of mind.
- Read the return policy carefully: Pay attention to deadlines, fees, and any restrictions. Returns of formal attire, particularly custom-made gowns, are prohibited by many internet retailers. Others can have tight return dates or impose a restocking fee. Confirm the if the dress doesn’t fit, is it possible to swap it or return it. If so, is there a return deadline, and who covers the cost of return shipping
- Check for customer service contact information: Ensure the seller has a reliable customer service department.
- Contact customer service before you order: If you have any questions or concerns, contact customer service before placing your order.
- Keep all records: Save all emails, order confirmations, and tracking information.
Authenticity and Legitimacy: Avoid Scams
Unfortunately, online scams are common. Some may give you something entirely different, even though they used well-taken pictures of clothing.
- Shop from reputable websites: Stick to well-known retailers or websites with positive reviews. Examine reviews and comments from customers. Focus on the reviews that include actual customer images; Sincere comments on the fit and quality; Remarks on customer service and shipment delay.
- Check for secure payment methods: Ensure the website uses secure payment methods, such as SSL encryption.
- Be wary of social media ads: While some social media ads are legitimate, many are scams. Do your research before ordering from an unknown seller.
- Look for reviews outside of the retailers site: Search for reviews on social media, or other review sites.
By following these tips, you can significantly reduce the risk of an online prom dress disaster and ensure you look and feel your best on your special night. Happy shopping for best prom dresses 2025!